A campaign for SecureIT, the Michigan State University safe computing department. This campaign was one of two winning campaigns of the semester. The idea was to get the message of safe computing out to students, a tough feat when students these days have the "It won't happen to me" way of thinking. Zombies are unexpected for this client, making this campaign an immediate attention getter, zombies are popular among the youth, and they're used in a fun way, while getting the message across.
As part of Michigan State University's New Media Driver's License class, this social media marketing strategy proposal I created for HBO was one of ten final projects out of 100 that was chosen to be presented to the entire class. The page below the slideshare presentation consists of my talking points for the presentation.
The North Face - Advertising Strategy Plan (Situation Analysis, SWOT, Advertising Plan, Creative Brief, and Creative Assessment):
